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Drinks Innovation Accelerator

Drinkovate

Where the spirit of innovation meets the expertise to drive success. We accelerate the next generation of great drinks brands.

People enjoying drinks
Do you have an original drinks idea?

We're looking for entrepreneurs with the drive to start something new.

01
The Vision

To support drink entrepreneurs through a collaborative, mentor-guided business acceleration program.

02
The Mission

Identify, guide, and nurture breakthrough hard and soft drinks inventors with the next potential great brands.

03
The Focus

Emerging brands that help people lead healthier lives across Nutrition, Performance, Lifestyle and Purpose.

04
Our Commitment

We turn your vision into reality via a collaborative business optimisation program designed to accelerate your drinks brand.

End-to-End Brand Building

4
Core service areas
360
Degree program support

Our program provides end-to-end support, improving the speed and quality of new product development.

Our process involves a real-time feedback loop for market insights and product development, ensuring the end product is consumer-focused with a clear strategy for growth.

The best ideas are disruptive ones. They change the way people see the category, product functionalities or consumption methods. We find the best way to position your product to disrupt the industry.

At the end of the program, we offer the opportunity to pitch to investors, distributors and retailers.

What We Do

Available as an end-to-end service or as a bespoke package

Market Intelligence
  • Consumer, Distributor and Retailer Insights
  • Opportunity Assessment
  • Category Analysis
  • Integrated Solutions
Product Development
  • Feasibility Studies
  • Recipe Formulation
  • Ingredients Sourcing
  • Co-packer Identification
  • Costing (COGS)
  • Regulatory Approval and Certifications
Marketing and Branding
  • Marketing Strategy
  • Marketing Collaterals
  • Category Strategy
  • Brand Development
  • Digital Strategy
  • Product Positioning
Sales and Distribution
  • Integrated Sales Strategy
  • E-Commerce and Online
  • Sales Platform Optimisation
  • Industry-Standard Sales Decks
  • Pitch to Retailers and Distributors

Disruptive Drinks Ideas

Our goal is to improve the quality of offerings in the drinks industry and create more consumer-focused products.

We discover and support drinks inventors with brilliant, disruptive ideas that better fulfil consumers' needs, with the potential to change how people consume or see their category.

We're looking for ambitious entrepreneurs who share a passion for drinks, with unique functionality and a real raison d'etre.

Category 01
Organic and Natural

Consumers are increasingly demanding ingredient transparency — certified organic, nutrient-dense superfoods, farm-to-table, plant-based offerings, and locally or sustainably sourced ingredients.

Category 02
Performance and Health

Beverages that fuel an active, healthy lifestyle — vitamins, antioxidants, superfoods, gut probiotics and CBD. Clear usage occasions from pre-workout to medical-grade free-from products. Drinks that help people live longer, healthier lives.

Category 03
Craft and Specialty

Expertly crafted products using authentic traditional methods, artisanal techniques or new-age technologies. Includes new offerings reflecting the growing trend towards ethnic and regional flavours.

Category 04
Experience and Purpose

Brands that are more than a liquid — they are an experience. Memorable, innovative, and experiential. These brands immerse consumers in a purposeful brand world, revolutionising the category.

Bring Your
Idea to Life.

Got an original drinks idea and the drive to start something new? We'd love to hear from you. Start the discussion today.